Twinings

Twinings

February 16th, 2012

The challenge

How can we come up with new ways to continuously improve the product & packaging of Brand X?

How did treehouse help?

In one day, we trained the International Marketing team how to think differently about their brand’s product & packaging.

The Benefits

By thinking differently they generated 150+ new ideas, the top 3 are currently being executed (first one in market September 2011).